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DEI Doesn't Hurt Finances, Study Finds | Business and Finance News
Description
New research reveals that companies keeping their DEI programs intact—even amid government pressure to cut them—didn’t suffer financially. Stock performance and revenue for firms like Apple and Delta held steady compared to those scaling back DEI, such as Target and Walmart. Consumer reactions showed no clear bias either way, suggesting businesses have more flexibility than expected. While some executives still worry about government retaliation or unpredictable backlash, the study paints a nuanced picture: maintaining DEI doesn’t automatically spell financial trouble.
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