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Nike’s Stock Bottoms Out, But Signs of Recovery | Business and Finance News
Description
Nike’s stock hit a 12-year low below $40, reflecting years of missteps, shifting consumer spending, and fierce competition—even without major news, the drop signals deep-rooted struggles since its peak five years ago. External pressures like a competitor’s weak earnings, stubborn inflation, and lingering trade tariffs have compounded the pain. But there’s hope: Nike expects nearly $1 billion in tariff refunds, which should boost margins this quarter. While revenue growth remains flat or negative for the first half of the year, signs of recovery are emerging—running shoes are gaining market share, North America is up 5%, and wholesale partnerships are delivering double-digit growth. The path to recovery may be steep, but Nike just needs to reclaim old profit margins and reignite revenue growth.
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