Episode Details

In this episode of the Kanawha Valley Hustlers podcast, I talk with Hayden Holstine to talk about building a digital marketing business and what he has learned since getting started in 2010. Hayden first entered the field while helping his dad launch a forestry consulting business after a layoff. His dad knew forestry, but he needed a website, logo, Google Ads, and an online presence, so Hayden learned how to build those pieces himself.

That experience grew into a business Hayden now owns with his cousin in Hurricane. They provide website development, paid advertising, search engine optimization, social media, and content creation. We talk about how much digital marketing has changed and why results take time. Hayden explains that businesses cannot build a website, run a few ads, and expect success overnight. SEO, branding, and customer trust all require consistency

We also discuss how AI is changing marketing and why businesses need to think about generative engine optimization as people use tools like ChatGPT, Claude, and Gemini to search for products and services. Hayden is now learning how businesses can improve their chances of appearing in those results.

One lesson stands out throughout our conversation. A good product or service is not enough by itself. Business owners have to communicate what they do, build relationships, listen to their customers, and earn trust. As Hayden puts it, people often buy into the person before they buy the service.

The post Hayden Holstine on Building a Business Through Digital Marketing appeared first on Joe Justice Organization.