Episode Details
Back to EpisodesHow AI Is Making Local Advertising Smarter
Season 1
Episode 22
Published 1 month, 3 weeks ago
Description
In Episode 22 of In the Vicinity, Tim Hanlon is joined by Aaron Brown, Chief Innovation Officer at Madhive, for a deep dive into how AI is transforming local advertising. Brown explains why local media generates thousands of subtle signals that traditional technology has struggled to connect, and how Madhive's AI-powered Maverick platform is uncovering patterns that help advertisers reach the right audiences with greater precision.