Episode Details

Beyond Growth Hacking: Building a Nasdaq Berachain Treasury & The Future of Real Yield

👤 Guest: Jason Hitchcock — CEO, Greenlane Holdings
🎙️ Host: RA George — Blockchain DXB/ Bitcoin DXB
📅 Recorded: 17 August 2026, 11:00 AM EST

Contact Details

• Jason Hitchcock X @JasonHitchcock
• Letter from the CEO here
• Episode on the BlockHash Podcast here
• Greenlane Holdings X @GNLNHoldings
• Website www.gnln.com
• BeraStrategy here
• Berachain Foundation X @berachain
• Website berachain.com

🏦 What happens when a public company builds a treasury strategy around an emerging blockchain ecosystem?

In this episode of Blockchain DXB, RA George sits down with Jason Hitchcock, CEO of Greenlane Holdings, for a deep dive into DeFi, Berachain, digital asset treasuries, real yield, token economics, crypto regulation and the future of institutional adoption.

Jason shares his journey from Silicon Valley and early DeFi to leading Greenlane's Berachain-focused digital asset treasury strategy.

🟠 Why Jason sees Bitcoin as a public database and digital gold
🔷 His journey into Ethereum, DeFi and early protocols including MakerDAO, Compound, Curve and Uniswap
🐻 Why Greenlane chose Berachain for its digital asset treasury strategy
📈 How Berachain's growth-focused model aims to support builders and applications
💰 Real yield vs. unsustainable token emissions
🔍 How to identify blockchain networks with genuine product-market fit
🏦 Why crypto may be entering a new phase of institutional adoption
⚖️ The U.S. crypto regulatory landscape and the CLARITY Act
🤖 Whether Bitcoin miners and crypto companies should pivot toward AI infrastructure
🧠 What guardrails Jason would put around an AI agent managing crypto treasury capital
🚀 Jason's advice for founders and CEOs navigating crypto market cycles
🌐 How Jason uses AI to deepen his interests and improve everyday life

Jason also explains why he believes the industry's long-term opportunity is increasingly tied to real users, real revenue and real economic activity — rather than speculation alone.

⚠️ Disclaimer: This episode is for informational and educational purposes only and does not constitute financial or investment advice. Always conduct your own research before making investment decisions.