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How Half of Real Estate Brokers Could Disappear w/ Rod Santomassimo
Description
Rod Santomassimo says half of commercial brokers could vanish in 5 years, and he's already using AI to prove it.
Rod Santomassimo is the founder of the Massimo Group and a five time bestselling author. His newest book, Selling Buildings, was co written with Bob Knakal, the most prolific commercial building broker in US history. In this conversation, Rod and Jack cover both sides of a sale: what investors are quietly leaving on the table when they sell, and how fast AI is reshaping who does the work of brokerage itself.
Rod walks through the "vanity play versus sanity play" test for pricing, the pro forma red flags he sees investors miss, and why he believes roughly half of the 100,000 commercial real estate brokers in the US could be replaced by AI within five years. He also gets specific about the tools he uses daily, including how Claude now compresses days of underwriting work into minutes.
Key topics:
- Why Rod says half of commercial brokers could be gone within five years
- The vanity play vs sanity play test for pricing a sale
- The most common mistake investors make before listing a property
- Why a fully competitive bid process matters even with an offer in hand
- How Rod uses Claude and Anthropic to speed up underwriting
- The story behind a building fire the day before closing, and what it taught Bob Knakal about buyer motivation
Guest bio:
Rod Santomassimo is the founder of the Massimo Group, a coaching and training firm for commercial real estate brokers, and the author of five books including the new release Selling Buildings, co written with Bob Knakal.
#️⃣ Hashtags
#RealEstateInvesting #CommercialRealEstate #AIinRealEstate #RealDealChat #CommercialBrokers #ClaudeAI #RealEstateBrokers #InvestingTips #PropertyInvesting #RealEstateTech #SellingBuildings #AITools
Links:
Learn more about Rod at massimo.coach
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