Episode Details

Alex Bridgeman and Dustin Winter explore the realities of building and scaling a garage door business in Minneapolis. Dustin shares how he transitioned from fifteen years in commercial banking to buying Metro Garage Door in 2020, drawn by the industry's stability, low cyclicality, and strong pricing control. The conversation covers how Metro has grown from 18 to 30 employees while more than doubling revenue and shifting from 12% to 52% commercial work.

They discuss:
- Why Metro moved away from commission-based pay to build customer trust and improve the technician experience
- How cross-training all technicians on both residential and commercial work creates flexibility and compresses the cash conversion cycle
- The strategy of scheduling preventative maintenance appointments at job completion to smooth revenue and retain customers
- Why smaller tuck-in acquisitions offer better risk-adjusted returns than larger platform deals
- How delivering materials to job sites early and billing immediately shortens working capital cycles on commercial projects

This episode offers a practical look at service business economics for operators managing seasonal work, long sales cycles, and the tension between growth and leverage.

Topics:

(00:00:00) - Intro
(00:01:17) - How Dustin bought Metro Garage Door
(00:04:28) - Service vs sales revenue and seasonality
(00:07:59) - Growing from 18 to 30 employees
(00:09:04) - Shifting to 52% commercial work
(00:10:01) - Working capital as a competitive moat
(00:13:01) - Converting projects into service contracts
(00:16:26) - Cross-training all technicians
(00:23:34) - Eliminating commission-based pay
(00:30:56) - Building a preventative maintenance program
(00:38:00) - Benefits of scale and deeper teams
(00:41:06) - Fast iteration with daily customer feedback
(00:45:12) - Accelerating cash conversion cycles
(00:53:36) - Tuck-in acquisition strategy
(00:59:50) - Software implementation challenges

Links:

Dustin on LinkedIn - https://www.linkedin.com/company/metro-garage-door-mn/

Metro Garage Door - https://www.metrogaragedoor.com/