Episode Details

Benjamin Franklin discovered something powerful: people often like us more after doing us a favor. In this episode, learn how the "Franklin Effect" can turn acquaintances into advocates and relationships into referrals. Networking is not about impressing people. It is about engaging them.

For more insight on professional relationships, business networking, and generating referrals, contact Frank Agin at frankagin@amspirit.com. Through AmSpirit Business Connections, entrepreneurs and professionals grow their business through word of mouth and strong relationships—building reputation, strengthening marketing, and increasing sales.