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Michell Wool Mergers for Aussie Farmers | Adelaide News
Description
Australia’s wool giants Michell Wool and Endeavour Wool Exports are merging to cut out middlemen and give farmers direct access to global buyers, reviving a struggling industry hit by drought and volatile prices. This historic partnership—uniting a 145-year family business with the nation’s second-largest exporter—aims to spotlight overlooked coarser wool and premium fine wool for luxury brands, building a supply chain that works for farmers, communities, and buyers alike. With regulatory approval expected by September, the new entity, Michell Endeavour, promises stability, better returns, and renewed purpose for Aussie growers.
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