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#222 | How to Make Your MedTech Product Attractive to Export Distributors
Description
If a great export distributor had four MedTech products to choose from today, why would they choose yours?
MedTech manufacturers spend a lot of time asking whether a distributor is capable of selling their product. But there's another question that's just as important: why should a good distributor choose you? Taking on your product means investing their sales time, clinical resources, customer relationships, marketing activity and reputation. In this episode, Hakeem unpacks a real decision with experienced GCC distributor Sameh Salama to reveal what good export distributors actually look for before deciding whether a MedTech product represents a genuine commercial opportunity.
Listen to this episode to discover:
- Why strong clinical evidence matters to export distributors but isn't enough on its own to create a compelling commercial opportunity.
- What good distributors assess before agreeing to represent your MedTech product—and why a distributor who challenges you can actually be a very positive sign.
- Why successful MedTech commercialisation and export depends on the manufacturer and distributor working together to create demand, rather than expecting the distributor to build the market alone.
Listen now to discover what good export distributors really look for and how to make your MedTech product a commercial opportunity they'll want to invest their time, resources and relationships in.
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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.