Episode Details

The FMCG Marketing Daily — August 18, 2026 In this episode: • Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influencer culture can command serious acquisition premiums. • StarKist's decision to consolidate its entire marketing operation at Tombras — and reposition itself as a ready-to-eat protein brand — is a textbook agency consolidation play with real strategic stakes for a legacy FMCG brand fighting for relevance. • A Russian logistics firm petitioning the Kremlin to seize control of five Nestlé subsidiaries marks a serious escalation of geopolitical brand risk that every multinational FMCG marketer needs to be tracking. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO