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Live Nation’s New San Diego Venue | San Diego News

Live Nation’s New San Diego Venue | San Diego News

Published 16 hours ago
Description

Live Nation is set to transform San Diego’s historic Wonder Bread building into a 4,000-capacity music venue in East Village, filling the gap between small clubs and massive arenas. Designed to lure mid-tier touring acts, the space will preserve its iconic facade and silo while injecting $97M annually into the local economy and drawing over 300K fans yearly — many from outside the county. Mission Brewing vacates at the end of August, making way for a 2028 opening that could cement San Diego as a premier live music destination.

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