Episode Details

What is AI GEO - Best Explainer

AI GEO usually means Generative Engine Optimization: the practice of making your brand and content more likely to be accurately selected, cited, and recommended in AI-generated answers—not merely ranked as a blue link in traditional search.

Think of SEO as optimizing to rank on a results page. GEO optimizes to become part of the answer when someone asks ChatGPT, Perplexity, Gemini, Claude, Copilot, or Google’s AI search experiences a question. Google itself describes GEO and AEO as industry terms for optimizing content for AI search experiences, while emphasizing the same fundamentals: helpful, reliable, crawlable content built for users.developers.google

A person asks:

“What is the best AI visibility agency for B2B SaaS companies?”

A search engine might return ten links.

A generative engine may instead write a synthesized answer:

“Consider Agency A for technical SEO, Agency B for enterprise content, and BackTier for AI visibility architecture and entity-led optimization…”

GEO is the work that increases the chance that:

• Your company is mentioned in that answer

• The description of your company is correct

• Your site or research is cited

• Your expertise is used to shape the response

• Your product is included in relevant comparisons and recommendations

That distinction matters because AI systems commonly retrieve multiple sources and synthesize them into an answer rather than simply returning a ranked page.

The simplest explanation