Episode Details

WVU is spending with some of the BIGGEST brands in college football. 👀💰 New reporting on 2026 roster spending places *West Virginia in the $20M+ tier* — the same broad spending category as programs like *Penn State, Clemson, Florida State, Washington, Arkansas, Kentucky, Missouri and South Carolina.* And inside the Big 12? **Only Texas Tech is clearly in a higher spending tier**, with WVU joining Arizona State, BYU, TCU and Utah in the $20M+ group. For years, the question was whether WVU could financially keep up in the new era of college football. *Wren Baker promised WVU would find a way. Rich Rodriguez said he needed the resources to compete. Now we're seeing the receipts.* So if WVU has the money to compete... *What can RichRod build with it?* We break down what these numbers REALLY mean for WVU, where the Mountaineers rank financially within the Big 12, and why this could completely change the perception of West Virginia's ceiling moving forward. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.