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First Half of 2026 Highlights: Marketing & Business Development
Description
This special roundup episode of the Law Practice Today podcast revisits three conversations from the first half of 2026 focused on helping lawyers strengthen their visibility, relationships, and professional brand.
First, Jason Hennessey joins Terrell A. Turner for “Mastering Law Firm SEO in the Era of AI,” exploring how AI-driven search is reshaping SEO for law firms, why traditional authority signals still matter, and how brand reputation and sentiment are becoming increasingly important as search behavior evolves.
Next, Deb Feder shares a practical approach to business development in “Rethinking Business Development: Small Actions, Stronger Relationships.” She explains how lawyers can make networking and relationship-building more manageable by dedicating just a few minutes each day to simple actions, thoughtful follow-up, and staying consistently connected with the people in their network.
Finally, Marianne Talbot brings a different perspective to professional branding in “Embracing the Punk Rock Principle in Law.” Her approach encourages lawyers to embrace authenticity, experiment with small acts that challenge the expected professional mold, and let go of some of the pressure to appear perfect—creating more room for individuality, energy, and enjoyment in their careers.
Listen to the full conversations:
- Mastering Law Firm SEO in the Era of AI — Jason Hennessey
- Rethinking Business Development: Small Actions, Stronger Relationships — Deb Feder
- Embracing the Punk Rock Principle in Law — Marianne Talbot
Episode Chapters
00:00 Special Roundup Preview
01:07 Podcast Intro & Disclaimer
01:43 Jason Hennessey: How AI Is Changing Search and SEO
02:32 Authority Signals, Links & Brand Sentiment
04:47 Quick SEO Strategies for Law Firms
05:26 Deb Feder: The Five-Minute Business Development Habit
07:52 Simple Daily Networking Actions
09:08 Marianne Talbot: The Punk Rock Branding Mindset
11:07 Letting Go of Perfection to Stand Out
12:42 How Small Acts of Rebellion Build Energy
13:52 Wrap-Up & Full Episode Links