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California Hits Data Broker with New Privacy Laws | Los Angeles News
Description
California just hit a data broker hard—LocateSmarter got slapped with $116,490 for violating privacy laws, including forcing users to surrender parts of their Social Security numbers to opt out. The state’s first-ever joint enforcement under CCPA and the new Delete Act highlights how burdensome opt-out processes violate core privacy principles. Based in Iowa but targeting California residents, LocateSmarter now must overhaul its practices and pay up within 30 days—or face bigger consequences.
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