Episode Details

Sun Tzu wrote that all warfare is based on deception. And people hear that and immediately think it means lying, manipulating, tricking honest folks out of what is theirs. That is not what this is. That is not what we are doing here today, and it is not what he meant either. Strategic deception is not about deceiving good people. It is about controlling what your competition believes. It is about guarding your real intentions. It is about letting the world underestimate you until the exact moment you choose to reveal your strength.So let us get into it.Here is the first truth I need you to understand. In this world, perception moves faster than reality. People do not respond to who you actually are. They respond to who they think you are. Your rivals do not make decisions based on your real strength. They make decisions based on the strength they believe you have. And that gap, the space between what is true and what people believe is true, that is where the strategist lives. That is your ground. That is your advantage, if you have the wisdom to use it.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-strategize-adapt-and-overcome-podcast-by-brad-young--7094741/support.