Episode Details

Jacob Neffendorf is back for week two of the marketing workshop series, and this time he's covering ads that actually work. Most land clearing companies are still paying to test creative , Jacob explains why the platforms have already done that testing for you, for free, if you're posting organic content.

What you'll learn:

• The anatomy of a high-converting ad: stop the scroll, tell the story, give a clear call to action
• Why lead forms outperform landing pages for land clearing ads
• Real cost-per-lead benchmarks from years of land clearing ad spend ($30–40/lead average, sub-$25 possible)
• How much you should actually be spending on ads at each stage
• A live case study: how Jacob turned a 7,000-view organic post into $6-per-lead ad results overnight
• Jobber vs. GoHighLevel — which CRM setup actually matters (spoiler: pick one and move on)

🔥 Services We Use 🔥

We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops

📞 Quo: Never miss a lead — Quo answers your calls with AI and syncs call summaries straight into your CRM

➡️ Get 20% off your first 3 months of Quo here: https://get.quo.com/ownrops

🚀 Get ranked #1 on Google with Stryker Digital: https://stryker-digital.com/?el=oo

Want to learn more about starting and scaling your own service-based business?

📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!