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Behavioral Design Expert: Building Products People Actually Want | Tetiana Kobzar
Description
With nearly two decades of experience, Tetiana Kobza (Tanya) is a product designer and behavioral design expert who builds software products people actually want to use. She’s the creator of the Competence Framework and shares practical insights through her weekly #BehavioralDesignThursday series.
In this insightful conversation, Tanya shares:
• Growing up in Kyiv, Ukraine, as the country was newly independent
• How early exposure to technology shaped her career
• Moving from coding to product management and founding her own company
• Common misunderstandings young people have about building products and startups
• The importance of understanding human behavior in design
• Lessons on flexibility, adaptation, and navigating change
If you’re in your 20s interested in tech, product design, startups, or building things that truly serve people, this episode offers practical wisdom and real experience.
Tanya has worked with startups, wellness companies, and hospital innovation teams to create more human-centered digital experiences.
Timestamps below ⬇️
#BehavioralDesign #ProductDesign #TetianaKobza #CompetenceFramework #TechCareer #ConversationsWithSekani
Connect with Tetiana
Website: https://tetiana-kobzar.com/
LinkedIn: https://www.linkedin.com/in/tanya-kobzar/
Instagram: https://www.instagram.com/kontikime
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Chapters
0:00 - Intro & Welcome Tetiana Kobza
1:40 - Growing Up in Post-Soviet Ukraine
8:15 - Early Interest in Technology
15:30 - From Developer to Product Designer
23:10 - Founding Her Own Company
31:45 - What Young People Misunderstand About Startups
40:20 - Building Products People Actually Want
48:50 - Behavioral Design & Human-Centered Thinking
57:15 - Final Thoughts on Adaptation & Next Adventures