Episode Details

The Health Marketing Daily — August 16, 2026 In this episode: • Germany's ministry has overturned a key food fortification rule, with direct implications for supplement and functional food brands operating in the EU's largest market. • AG1's move into gummy format signals a strategic format shift for one of the world's most recognisable supplement brands — and a broader industry reckoning with powder's convenience ceiling. • A large new study linking vitamin D deficiency with abdominal obesity to dramatically elevated health risk gives supplement brands a powerful, evidence-backed communications hook for autumn campaigns. • Laird Superfood's 244% sales surge — driven by acquisitions and retail expansion — is a standout data point in the functional food and wellness brand M&A story dominating 2026. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health