Episode Details

The FMCG Marketing Daily — August 16, 2026 In this episode: • A wave of CMO hires and marketing leadership changes across consumer brands in August signals where FMCG and challenger brand categories are placing their strategic bets. • Campari's near-disposal of its Martinique rum business raises a sharp question about portfolio pruning strategy — and what happens to challenger distillers who inherit legacy spirits brands. • Cava's ability to drive brand heat with a deliberately lean marketing budget is a direct challenge to the assumption that share of voice requires share of spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO