Episode Details

The Health Marketing Daily — August 15, 2026 In this episode: • Germany's federal ministry has overturned a key nutrient fortification rule for food supplements and fortified foods — a direct regulatory shock for brands selling into the German market. • A large study of over 5,500 adults finds that vitamin D deficiency combined with abdominal obesity dramatically amplifies health risk — giving supplement brands a powerful, evidence-backed dual positioning story. • Laird Superfood has posted 244% sales growth by executing a deliberate platform strategy built on acquisitions and retail expansion — a masterclass in how functional food brands can scale beyond a single hero product. • Italian confectionery giant Ferrero is acquiring US better-for-you breakfast brand Purely Elizabeth, signalling that even traditional indulgence companies are now buying their way into the health and wellness food space. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health