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AI Marketing’s Human Moment | Tech News

AI Marketing’s Human Moment | Tech News

Published 3 weeks, 5 days ago
Description

Marketers have been racing to harness AI for speed, personalization, and ROI—but consumers aren’t buying it. Sixty-one percent can’t name a brand using AI well, 16% think no brand is doing it right, and 60% find AI messaging off-putting. With “bot fatigue” setting in after just 40 minutes, the real opportunity lies in brands that master the human-AI balance: using automation where it adds value, but preserving authentic human connection where it matters most. The next decade belongs to the first brand that nails this blend—because tech alone won’t win hearts; it’s the human touch that will define the future of marketing.

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