Episode Details

3 months of mornings bought one Saturday's worth of information. In 2012 I coded before work every day on a product nobody had agreed to buy, then found out the truth in an afternoon at a car dealership. Thirteen years later the same test cost hours instead of months and produced a paying customer before a line of code existed.

Featuring: Saras Sarasvathy

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Chapters:

(00:00) A Shanti proverb on testing depth
(00:05) Three months building Shommi before one Saturday's test
(00:45) Long loops make finding out expensive
(00:51) Unilever's nozzle bred across 45 generations
(01:23) Notion docs test HeadsUp on eight founders
(01:42) Google's 12000 split tests a year
(01:55) Sarasvathy's affordable loss rule

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