Episode Details

The Health Marketing Daily — August 14, 2026 In this episode: • Czech clean-label sports nutrition brand Vilgain is making a strategic push into Germany's highly competitive health food retail market, securing shelf space in Edeka stores. • Italy's leading food watchdog publication is raising serious questions about the FDA's approval of peptide compounds for sale, citing conflicts of interest and health risks — a story with direct regulatory implications for European supplement marketers. • Swedish foodtech Millow has raised €2 million to scale a novel mycelium-and-oat protein ingredient targeting European foodservice — a distinct and timely alternative protein story from within the EU. • A proposed class action lawsuit targeting RYSE's protein content claims on its Clear Protein drinks is a live warning for every functional beverage brand making on-pack nutrition claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health