Episode Details

Professional sports franchises have become some of the most coveted alternative assets in the world—and Wall Street wants a bigger piece of the action.

On this episode of Franchise Value, co-hosts Shana Orczyk Sissel, CEO and Founder of Banríon Capital Management and author of Tough Minded, and Todd M. Schoenberger break down the surge in sports valuations, institutional capital and private equity reshaping the business of professional sports.

From the latest Lakers transaction and its implications for NBA valuations to Apollo's reported $2.6 billion Yankees-related deal, Shana explains why institutional investors are increasingly attracted to sports and why NBA ownership rules can create intense competition for limited franchise stakes.

The conversation goes beyond headline valuations. Are small-market teams actually better investments than iconic franchises in New York, Los Angeles and Chicago? Can private equity improve stadiums and the fan experience without turning teams into financial engineering exercises? And how much of today's soaring franchise value is ultimately being financed by the loyalty—and wallets—of fans?

Shana and Todd also examine sports rights funds, personal seat licenses, memorabilia as an alternative asset, the Buffalo Bills stadium debate, NFL economics, WNBA investment opportunities, and the rumored interest surrounding Jeff Bezos and Liverpool FC.

Plus, Shana makes the case for why the NFL may remain the crown jewel of American sports investing and explains why a trip to Iowa's Field of Dreams belongs on every serious sports fan's bucket list.

Shana's new book, Tough Minded, arrives November 10.

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