Episode Details

In this episode of 9-5 Exit Plan, I sit down with marketing and public relations consultant and author Leslie A.M. Smith.

Since founding McCormick L.A. in 1994, Leslie has worked with businesses and nonprofit organizations across more than 30 industries, helping them develop practical marketing and public relations strategies. (McCormickLA⁠)

We discuss why marketing has become unnecessarily complicated, the foundational principles every small business should understand, common promotional mistakes entrepreneurs make, and how to spend marketing dollars more strategically.

Leslie also shares insights from her book, Laws of Promotion, and explains why effective marketing isn’t necessarily about being everywhere or chasing every new trend.

If you’re an entrepreneur who knows you need more visibility but feels overwhelmed by marketing, this conversation will help you simplify the process and focus on what actually matters.

Connect with Leslie on : https://www.mccormickla.com/