Episode Details

🎙️ Episode 67: More Than Real Estate Podcast —  How Veronica got New Instagram Clients and got her Sphere to Finally See her 

Veronica Seva-Gonzalez had 23 years in the business, licenses in DC, Maryland and Virginia, and a car she was living out of. She joined Socially Sold last September, went all in on Arlington, and is now closing $2.95M and $3M deals out of her own sphere while sitting in the pickup line at 3pm every day.

✨ The dead open house that closed $2.95M — She hosted it only because she needed video content. Two people walked through. One was a builder. The other one closed in February.

✨ Exposure beats leads — This is the part agents miss. As she puts it, "it's not just that you're gonna get Instagram clients. It's that you're gonna have so much exposure." Her sphere never knew what kind of houses she sold until she started posting.

✨ One year, no excuses — "I promised myself that I was gonna give it a whole one year." She had never made a reel. She felt like a failure for weeks. She has not stopped posting since September, and her 9 year old films her now for a paycheck.

✨ 1,400 followers and no interest in going viral — She takes on one to two clients a month and that is on purpose. One reel hit 8,000 views, her highest ever, and she shrugged. "it doesn't really matter if you don't get the clients."

✨ Saying no on purpose — A $200K studio buyer living in Spain took more work than her $3M client. Now she has a floor and she holds it. "I'm not afraid to lose business anymore."

Veronica Seva-Gonzalez is a Socially Sold graduate and Agent Collective member with 23 years in real estate, licensed in DC, Maryland and Virginia and now focused on Arlington. She is a mom of three swimmers who built a $15M year without leaving her own zip code.

🎓 Want the exact system Veronica committed to for a year? Start with the Instagram Bootcamp for Realtors. bootcamp.socially-sold.com/podcast