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Sponsored by Magellan AI. Direct Results found 30-second ads drove more purchases than 60s, then shifted their whole mix. See what the data showed

• Podcast Movement has revealed featured speakers for the event in NYC in September. Among the speakers are Greg Glenday, the CEO of Acast, beehiiv's Ainsley Rossitto, and our Editor, James Cridland. Sounds Profitable's Tom Webster will also be unveiling new research. Tickets are available now.
• Alex Cooper's Unwell network has received a strategic investment from WTSL, an investment firm. The investment figure isn't known; but according to The Hollywood Reporter, values Unwell at $500mn. (As context, the entirety of iHeartMedia is currently valued at $450mn).
• Another set of podcasts have signed with Disney+ - this time, it's from the UK, as The Overlap signed a landmark sponsorship and distribution deal with Disney+ for its Stick to Football show, and a new show focusing on Manchester United. The shows will remain available on YouTube, though Disney+ will also get access to additional special episodes of Stick to Football.

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• The Finance Podcast Your Clients Listen To — Listeners decide whether to trust you before they ever book a call. This guide shows how financial services firms turn podcasting into a client acquisition tool. Free.
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• Ask a Marketer: How Advertisers Read the Research — John Right Side Up and Sounds Profitable as they walk through the latest podcast research to show you how real marketers think about consumer data. Turn numbers into insights and insights into action!

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