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How to Move a Frozen Buyer: Non-Negotiables, Bonuses, and the 85% Rule
Description
Every real estate agent who has spent some time showing homes is familiar with the buyer who claims there is "nothing good on the market". In reality, they're stuck because there's actually too much on the market.
It really comes down to your clients being afraid they will make the wrong decision. Your job becomes helping them move past the fear, to making a decision that will serve them best.
Let's break down why buyer paralysis is getting worse as inventory grows, and how the strongest agents move people through it.
You'll get the ownership threshold that turns hesitation into "this is our house," the five year frame that kills the forever home trap, the 85% rule for knowing when you've found it, and a simple non-negotiables versus bonuses conversation you can run in your next buyer consultation. Plus why your own objections to a property have no business in your client's decision.
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Hosted by Matt Bonelli and Garrett Frey, Ten Tenths co
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