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155 Turning Celebrity Influence Into Brand Growth with Jackie Fast
Description
Jackie Fast is the General Partner at Sandbox Studios.
Before launching Sandbox Studios, Jackie founded Slingshot Sponsorship from her bedroom in London and grew it into a global agency working with brands and personalities including Red Bull, Formula One, Prince, The Rolling Stones, Elton John, and Richard Branson before selling the company in 2016.
Today, Jackie brings that experience to Sandbox Studios, where she invests in highly selective early-stage consumer businesses and works with celebrity partners including Snoop Dogg, Kris Jenner, Ian Somerhalder, and Nikki Reed to accelerate growth.
Jackie shares why most celebrity-backed brands fail, what makes celebrity involvement a true competitive advantage, how Sandbox evaluates hundreds of opportunities to find the few worth backing, and why being useful has been the foundation for building her network and career.