Episode Details

The Health Marketing Daily — August 13, 2026 In this episode: • Germany's updated clinical guidelines on IBS now formally recognise microbiome modulation as a therapeutic approach — a significant credibility boost for gut health supplement brands across Europe. • A wellness startup called Climatic is pioneering a new lung health supplement category driven by wildfire air quality anxiety — a consumer trend with clear European relevance as summer fire seasons intensify. • Plant-based ingredient startup Plantible has raised $35 million to dramatically scale its lemna-derived Rubi Protein — a functionally superior alternative protein that could reshape sports nutrition and functional food formulation. • Spanish discount retailer DIA has obtained an official nutrition endorsement from the Spanish Society of Community Nutrition for its own-brand wholemeal pasta — a sign that private label is aggressively moving into health-positioned territory across European grocery. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health