Episode Details

I sat down with DonJay Rice, a financial behavior specialist who spent 28 years as a financial advisor before dedicating his career entirely to the emotional and psychological side of money. 

We dig into why so many of us carry hidden money beliefs formed in childhood, why budgeting classes fail nine out of ten people, and why knowledge alone never changes behavior. 

Donjay breaks down the three money personalities: distant, domineering, and dutiful and explains how our subconscious hijacks our decisions the moment we feel unsafe. 

We talk about stress spending, money guilt among high earners, the shame of feeling like you're "bad with money".

Which money personality do you think you are: distant, domineering, or dutiful and where do you think that belief first came from?