Episode Details

In this episode of Her Next Act, Joan Paul sits down with Dr. Shaula Yemini, co-founder of Bloomers Intimates, who spent decades as one of the only women in the room in computer science and tech, eventually founding and running her own successful software company. After selling that business, she thought her biggest professional chapters were behind her. Then came an ordinary day in 2020, folding laundry with her daughte during COVID, and a simple complaint: she couldn't find pretty, comfortable underwear that actually fit a woman over 40 anymore. That conversation became Bloomers Intimates.

Shaula is candid about how little she and her daughter Noa actually knew starting out, but the "solution" for the pain point they set out to solve was exactly the right one.

Joan and Shaula talk about identity after a career ends, the discomfort of not knowing who you are without your old title, and why staying visible, at 78, is a daily choice rather than something that just happens to you. This conversation is a reminder that reinvention doesn't have an age limit.

Episode Highlights:

➔ The pain-point framework Shaula drilled into every entrepreneur she mentored and how it became the seed of her own business

➔ Building a company with zero industry experience

➔ The identity challenge after selling her tech company

➔ Navigating mother-daughter competition, trust, and finding their rhythm as co-founders

➔ Intentional brand decisions

➔ On invisibility and ageism

➔ What's next for Bloomers and Sbaula

Find out more about Dr. Shaula Yemini and Bloomers Intimates: 

Website: https://bloomersintimates.com/ Instagram: https://www.instagram.com/bloomersintimates/ LinkedIn: https://www.linkedin.com/in/shaula-alexander-yemini-21a64ab

Learn more and follow along with me - Joan Paul

Website: https://hernextact.com/

instagram: @hernextact

facebook: @joanpaul

The Griswold Inn

Thank you for listening and remember, you're never too old, and it's not too late! That one day is now!

xojoan