Episode Details

Apple’s iPhone 18 lineup is getting a major twist—this year, the standard model and “e” version are skipping the fall launch and hitting shelves in early 2027, while premium Pro and rumored foldable “Ultra” models take center stage first. The move, confirmed by Pegatron execs, reflects supply chain challenges and Apple’s profit-driven strategy to prioritize high-margin devices. It’s a bold shift that could reshape how Apple rolls out its biggest phones—and whether it pays off remains to be seen.

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