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Why Great Films Still Disappear: The Business of Getting Audiences to Watch | Shaked Berenson & Tom Malloy
Description
What happens after you’ve made the movie?
For independent filmmakers, finishing a film is only part of the challenge. The harder question can be finding an audience—and building a distribution strategy that gives the film a realistic chance of succeeding.
Today’s guests are Shaked Berenson and Tom Malloy, the team behind Studio Dome, a film distribution and streaming company.
In this conversation, they share decades of experience across independent film production, financing, distribution, and entrepreneurship, offering a candid look at how the business has changed.
We explore:
- How streaming transformed independent film distribution
- What filmmakers lost when DVDs disappeared
- Why the gap between successful and unsuccessful films has widened
- Why a good movie isn’t necessarily a commercially successful movie
- The role of genre, timing, marketing, and luck
- Why filmmakers need to build an audience rather than simply release a film
- The biggest misconceptions about film distribution
- Why filmmakers should view distributors as partners rather than opposing teams
- Why unrealistic revenue expectations can hurt filmmakers
- How AI could change filmmaking
- Why they see AI as a useful enhancement tool rather than a replacement for storytelling
- Why authentic storytelling remains central regardless of the technology used
- Balancing artistic ambition with the commercial realities of filmmaking
- Why filmmakers should understand what they’re making, who it’s for, and what the market is before working backward into the creative process
Shaked makes a particularly important point about the modern filmmaking landscape: technology has made it easier for almost anyone to make a film, but that has also made it harder to stand out.
And for independent filmmakers, the question isn’t simply “Is this a good movie?”
It’s also:
Who is it for, how will they find it, and what makes them want to watch it?
🌍 Thought Atlas
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🎬 Studio Dome
The transcript identifies the guests as Shaked Berenson and Tom Malloy, the team behind Studio Dome.