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Why Great Films Still Disappear: The Business of Getting Audiences to Watch | Shaked Berenson & Tom Malloy

Why Great Films Still Disappear: The Business of Getting Audiences to Watch | Shaked Berenson & Tom Malloy

Published 1 month, 2 weeks ago
Description

What happens after you’ve made the movie?

For independent filmmakers, finishing a film is only part of the challenge. The harder question can be finding an audience—and building a distribution strategy that gives the film a realistic chance of succeeding.

Today’s guests are Shaked Berenson and Tom Malloy, the team behind Studio Dome, a film distribution and streaming company.

In this conversation, they share decades of experience across independent film production, financing, distribution, and entrepreneurship, offering a candid look at how the business has changed.

We explore:

  • How streaming transformed independent film distribution
  • What filmmakers lost when DVDs disappeared
  • Why the gap between successful and unsuccessful films has widened
  • Why a good movie isn’t necessarily a commercially successful movie
  • The role of genre, timing, marketing, and luck
  • Why filmmakers need to build an audience rather than simply release a film
  • The biggest misconceptions about film distribution
  • Why filmmakers should view distributors as partners rather than opposing teams
  • Why unrealistic revenue expectations can hurt filmmakers
  • How AI could change filmmaking
  • Why they see AI as a useful enhancement tool rather than a replacement for storytelling
  • Why authentic storytelling remains central regardless of the technology used
  • Balancing artistic ambition with the commercial realities of filmmaking
  • Why filmmakers should understand what they’re making, who it’s for, and what the market is before working backward into the creative process

Shaked makes a particularly important point about the modern filmmaking landscape: technology has made it easier for almost anyone to make a film, but that has also made it harder to stand out.

And for independent filmmakers, the question isn’t simply “Is this a good movie?”

It’s also:

Who is it for, how will they find it, and what makes them want to watch it?

🌍 Thought Atlas

https://joinpodmatch.com/thoughtatlas

🎬 Studio Dome

The transcript identifies the guests as Shaked Berenson and Tom Malloy, the team behind Studio Dome.


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