Episode Details

McDonald’s loyalty program isn’t just free fries—it’s a digital crystal ball predicting your next meal, spending habits, and even when you’ll quit visiting. They track your favorite items, locations, and categories, building detailed profiles to personalize offers and boost profits. Privacy experts say this is standard for big brands, but the sheer depth of data collection raises serious questions: are these programs really for you—or just engineered to keep you hooked?

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