Episode Details

Building a food brand around the belief that food is healing — that’s the magic ✨
On The Kara Goldin Show, I sit down with Neka Pasquale, Founder and Chief Product Officer of Urban Remedy — a company on a mission to reimagine the food system and teach the world that food is healing.
We talk about how Neka’s background in acupuncture, Chinese medicine, nutrition, and lifestyle medicine led her to create Urban Remedy, and how wellness retreats with her patients helped spark the idea for the brand. We also get into what it takes to scale fresh, certified organic, non-GMO, gluten-free, dairy-free, and refined sugar free meals, snacks, juices, and shakes while staying true to quality and purpose.
Neka shares how Urban Remedy has grown into more than 400 Whole Foods Market locations and other major retailers, how she continues to innovate around what consumers want next, and why every ingredient in Urban Remedy products is chosen for its healing properties.
If you’re interested in learning what it takes to build a mission-driven food brand, scale fresh products without compromising standards, or create a company around a deeply held belief — check out the interview on my podcast. You can find it here or anywhere you listen to podcasts 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Neka Pasquale and Urban Remedy:
https://urbanremedy.com/
https://www.instagram.com/urbanremedy/
https://www.instagram.com/nekas_loves/
https://www.linkedin.com/in/neka-pasquale-lac-ms/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/877