Episode Details

Irish dairy is heating up as Tirlán, a major Ornua shareholder and Kerrygold butter supplier, strikes a big deal with Costco to sell grass-fed butter under the Kirkland Signature brand — sparking farmer outrage over potential price wars and market erosion. While Tirlán argues it’s a smart move to meet rising U.S. demand for private-label butter and boost farm income, farming groups warn it could undercut Kerrygold’s value and squeeze already-struggling milk producers. Amid growing tensions between Ornua and Tirlán, Costco’s move adds complexity to an already fraught relationship — all while farmers worry their livelihoods are being sacrificed for corporate strategy.

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