Episode Details

The CPG Guys are joined in this episode by Philip Durocher, CMO of Opella, maker of iconic OTC health products include Xyzol, Allegra, Dulcolax & IcyHot and Kristen DiCorleto Head of Marketing for CVS Media Exchange (CMX) the Retail Media Division of CVS Health.

This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.

This episode is sponsored by CMX.

Follow Philip on LinkedIn at: https://www.linkedin.com/in/philip-durocher/

Follow Opella online at: http://opella.com

Follow Kristen on LinkedIn at: https://www.linkedin.com/in/kristen-dicorleto/

Follow CMX online at: https://www.cvsmediaexchange.com/

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

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