Episode Details

A German immigrant hustler turned whiskey pioneer, Herman Obernauer, once rode horseback selling cigars—then pivoted to spirits, building a legacy that spans over a century. Now, his great-great-grandson Matthew Obernauer, a former lawyer and baseball exec, is resurrecting the brand in Pittsburgh’s historic Strip District, turning a former horse stable and lumber mill into a new H. Obernauer & Co. bar with food, custom furniture, and local collaborations. Inspired by a childhood bottle gifted by his grandfather, Matthew carries forward his ancestor’s bold spirit and quality standards, honoring a legacy that even earned Herman a caricature beside Andrew Carnegie. This isn’t just a revival—it’s a tribute to grit, history, and the whiskey that helped shape Pittsburgh.

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