Episode Details

Winnipeg’s beloved literary event is reborn this fall as the Winnipeg Book Festival, with a fresh name, new leadership, and a bold mission to make books more accessible and welcoming for all. Under the new executive director, Laura Meuckon, the festival kicks off October 1–4 at The Forks Market, offering most events for free—a major shift from its past. Meuckon, a media and event veteran, brings a community-focused, buzz-building approach to replace longtime organizer Charlene Diehl, aiming to draw crowds and make authors feel at home. The lineup already includes local stars like Philipp Schott and Lindsay Wong, alongside big names such as Michelle Good and Bill Gaston, plus French programming and live booksellers. Though the name change sparked some risk, Meuckon is confident it’s the right step for the festival’s future. Starting small and focused, the goal is to build momentum—and by 2027, celebrate the 30th anniversary with even bigger dreams.

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