Episode Details

Real estate leads are not responding to your messages because right now, there is someone looking at their phone who has ignored your last six texts. They did not block you. They are just incredibly bored. Texting a huge list of strangers a generic market stat is a terrible realtor marketing plan. Instead, focus on 100 people who actually know your name.

You probably think your real estate communication is solid because you send out automated nonsense every month. I hate to break it to you, but people in your local real estate market do not care that inventory is up 20 percent. That feels like homework. For actual real estate business growth, you need a better system. Forget paying for overpriced real estate coaching. I am Tristan Ahumada, and after 22 years of selling homes, I am giving you actual real estate agent advice that works based on reality.

We are tossing out that old 33 touch campaign. Instead, I am teaching you the Rule of 100. It is a modern real estate touch campaign designed exclusively for your warm real estate network.

Here is the harsh truth regarding database management for realtors. Every single text you send needs a specific job. For better lead conversion for realtors, your communication must do one of five things: educate, protect, connect, encourage, or create an experience.

Quit relying on cheesy real estate text message templates that secretly beg for business. Asking for getting real estate listings right after wishing someone a happy birthday destroys the relationship. To nail your real estate referral ideas, you need genuine real estate lead generation strategies. When you are helping a family buying a house or discussing real estate investing over coffee, your real estate prospecting needs to unconfuse people. Consider these the only realtor tips you need this week, because this is exactly the proper way regarding following up with real estate leads without being annoying.

Here is what I cover to fix your real estate marketing ideas and your real estate business strategy:

• The Rule of 100: Why blasting generic real estate emails to a huge list hurts your brand and why targeting 100 warm contacts improves getting more real estate clients.
• The 5 Jobs: My strategy to use your real estate follow up systems to educate, protect, connect, encourage, and host events like first-time home buyer classes.
• The 3-2-2-1 Formula: The exact real estate scripting and ratio I use for effective realtor lead nurturing without sounding like a desperate salesperson.
• The Final Test: One simple question I ask before executing any real estate sales training tactics to ensure I actually help my contacts.

You can build a real business instead of running a basic ad campaign. Hit subscribe right now. It takes two seconds and keeps my honest advice in your feed. Drop a comment below and tell me which of the 5 message jobs you are going to use on your very next text to improve your real estate networking tips and help new real estate agents win.

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