Episode Details

“The Prospecting Trinity and the Courage to Start Selling”

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Title: New Sales. Simplified.
Author: Mike Weinberg
Category: Sales, Branding & Marketing, Startups & Entrepreneurship

What if the reason your pipeline is empty isn't a bad market, but a bad habit? Sam and Sophie dig into Mike Weinberg's New Sales. Simplified., a book that says most sellers are dangerously distracted.

They walk through the Prospecting Trinity — mindset, skillset, toolset — and why mindset is the foundation. Then the 30-second value proposition, the pain funnel, and the Feel Felt Found objection play. Weinberg's weekly formula — ten conversations, five prospects, two deals — turns anxiety into a daily target.

If you've been hiding in your CRM with a full dashboard and an empty pipeline, this episode is the kick you need. The takeaway: sales is simple, but not easy, and it starts with a phone call.

New Sales. Simplified. by Mike Weinberg is the blunt field manual for prospecting. For the full written summary, the entire library is on 7minutebooks.com/app — over 6,000 fiction and nonfiction titles you can read or listen to in any language, with infographics on many, for $2.99 a month, $9.99 a year, or $19.99 lifetime.

Chapters

• 00:00 The Distracted Seller Problem
• 00:48 Mindset and the Prospecting Trinity
• 01:55 Skillset: Value Prop and Pain Funnel
• 03:02 Toolset: Phone, Email, and More
• 03:39 Pipeline Discipline and Consistency
• 04:51 Takeaway: Stop Hiding, Start Selling

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