Episode Details
Back to EpisodesThe Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper
Description
This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.
Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences.
He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity.
Topics covered:
- Why the funnel now looks more like a pinball machine
- Evaluating retail media beyond ROAS
- Using AI to improve reporting and signal detection
- Automating repetitive campaign workflows
- Scaling creator-led content authentically
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker