Episode Details

What does it actually take to build a brand people care about AND keep that magic as it grows?

Rachel Wilde has gone from launching a bootstrapped skincare start-up at 23 to leading a beauty business doing more than $50 million in revenue. Along the way, she’s built cult brands, created some of Australia’s most talked-about social moments and learned that growth isn’t always about having the perfect strategy... sometimes it’s about trusting your gut and being willing to move before you have all the answers.

In this episode, Rachel and Chantel get into the parts of building a career and business that don't fit neatly into a playbook: backing yourself in rooms where you feel out of your depth, knowing when to ignore the loudest voices online, staying close to your customer as you scale and why chasing purpose might just be better for business than chasing profit.

Whether you're building a brand, growing your career or figuring out your next move, this conversation is a reminder that you don't need to have it all figured out.

You just need to be willing to do the thing and course correct along the way.