Episode Details

In this episode, Dr. Shaunna and Dr. Lisa begin by exploring how language and lifestyle branding shape women's identities and power. They start with the concept of semantic derogation -- the way words associated with women or marginalized groups acquire negative meanings over time. They then pivot to the rise of "trad wife" influencers, whose curated domesticity makes entrepreneurial empires built on submission.

Later, they talk about the Georgia school sh**ting case where the father of Colt Gray was sentenced to 15 years for involuntary manslaughter after supplying the g*n. His mother has not been prosecuted.

Mentioned in the episode

Tycoon or Tradwife? The Woman Behind Ballerina Farm Makes Her Own Path - NYT

Commentary: Why isn’t the tradwife bestseller ‘Yesteryear’ about Mormonism? – Salt Lake Tribune

Yesteryear by Caro Claire Burke - GoodReads

Susan Hyatt, Master Certified Life & Business Coach

A school shooter’s mother helped him reach his ‘fans’ from prison. Here’s why she wasn’t charged. - CNN

Father who gave gun to Apalachee High School shooter sentenced to 15 years in prison - PBS

District attorney: Behavior of Colt Gray's mom was 'disgusting,' but not criminal – 11 Alive