Episode Details

The Stauffer family was once the gold standard of "purposeful" family vlogging, but behind the soft lighting and the heartwarming journey of international adoption, a calculated content strategy was hiding in plain sight. In this deep dive, we explore the rise and inevitable fall of Myka and James Stauffer—the couple who turned a vulnerable child’s life into a monetization hack, only to "return" him when the cameras stopped serving their brand.