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Bourbon Bottle Shares Are Dying — Here's How We Bring Them Back

Five or six years ago, there was a bourbon bottle share happening almost every month. Now? They've all but disappeared. The common excuse is "everybody already has the bottles" — but we don't think that's the real reason, and in this episode we're making the case for why.

We trace the timeline: how bottle shares started as bourbon's answer to the hunt for allocated bottles, how COVID pushed them into Zoom tastings and mail-order samples (and somehow made them work), and why they quietly faded once the world opened back up.

Then we flip the script. Instead of mourning the old-school "bring your rarest bottle" format, we're pitching a reboot — new formats built to actually get people back around the table:

🥃 Single Distillery Deep Dive — everyone brings something from one portfolio
 🥃 Store Pick Showdown — bring your favorite store pick, defend it
 🥃 115+ Proof Battle — high proof only
 🥃 100-and-Under Night — the case for the everyday sipper

Because the bottle was never really the point. The table was. Bottle shares aren't just about rare whiskey — they're about building your palate, building community, and getting people talking about bourbon face to face again.

If you used to run or attend bottle shares, we want to hear about it — drop your best bottle share memory in the comments, and tell us which format you'd want to try first.

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🎙 Rob Clark — Host of Bottles & Bites Without Borders
Exploring the world of food, wine, and whiskey—one bottle and bite at a time.

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