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Trump Media Reallocates Crypto Strategy | Bitcoin and Crypto News

Trump Media Reallocates Crypto Strategy | Bitcoin and Crypto News

Published 3 weeks ago
Description

Trump Media is pivoting its crypto strategy after a brutal Q2 loss of $238 million, largely from unrealized digital asset declines. Now focused on long-term value and reduced volatility, they’re reallocating funds to core media operations like Truth Social while boosting direct Bitcoin holdings—selling $159M in crypto securities to buy more BTC. They’re also leveraging yield strategies like lending, but warn of serious risks: unsecured loans to unrated counterparties could mean losing Bitcoin if defaults hit, especially during downturns—and while they earn income, their assets are locked up while lenders use them freely.

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